EDITORIAL

The U.N. predicts that 90% of the world's languages could be extinct within the century. Pulaar, the language of the Fulani people — a West African community of 60 million spread across the globe — was one of them. It had no writing system. Two brothers, Abdoulaye and Ibrahima Barry, set out to change that, creating an alphabet called ADLaM — an acronym that translates as "the alphabet that will prevent a people from being lost." Working with Microsoft, the Barrys made ADLaM digitally accessible to everyone.

ADLaM was the story I chose to launch Unlocked — a proof of concept for what the platform would stand for: immersive storytelling that leads with people, and what becomes possible when technology serves culture, identity, and belonging.