From reimagining the Starbucks siren to defining what Microsoft stands for in the era of AI, I connect iconic brands and people through curiosity, empathy, and imagination.
From a family of scientists and artists, I’ve always been drawn to the intersection of ideas, culture, and possibility. Trained as a journalist in the Midwest and shaped by a storytelling career in the Pacific Northwest, I investigate the deeper truths that make brands matter.
Today, I’m Editor in Chief of Microsoft Unlocked, shaping how people understand the vision, values, and priorities of Microsoft through an expressive editorial platform. I work across disciplines — leading teams, shaping narratives, and building systems that help organizations tell meaningful stories. I write and edit every day.
Along the way, I’ve developed verbal identity frameworks and voice guidance for engineers and marketers, led hands‑on workshops, and built tools that help teams tell better stories—independently and at scale.
AWARDSADLaM Cannes Lions Grand Prix, Creative Business Transformation / Cannes Lions Grand Prix, Design / D&AD Graphite Pencil, Wood Pencil /Clio Awards Silver / London International Awards Gold / WARC Creative 100#1 Campaign / Immortal Awards Campaign of the Year
Anthem for All Clio Awards Silver / The One Show Merit, Music & Sound Craft / Use of Technology
The Hidden Power of Feelings (Feelings Monster) — Shorty Awards Winner (UX/UI) / Webby Awards Winner